What Makes an Effective Trust Center?

Shannon DeLange
Shannon DeLange Idea generator Vanta Team Member Conversation starter
  • Updated
The following information applies to Trustpage Trust Center, which is different from the Vanta Trust Center accessed in your Vanta Dashboard


What is a Trust Center?

  • A Trust Center is a single connected hub for building trust with prospects and customers by outlining your business security posture.
The problems with trust and compliance today: 
  • Systems are outdated
  • Processes are manual
  • Language is localized


What makes an effective Trust Center?

  • An effective Trust Center should enable shorter sales cycles and a greater sense of trust for everyone who interacts with your organization by providing transparency and visibility into the security and compliance practices in one centralized hub and streamlining all trust-related communication.

Here are some terms and how we define areas of a Trust Center

    • Security Posture
      • Refers to the overall security status of your software and hardware assets, networks, services, and information.
    • Categories
      • A security posture contains categories like compliance, privacy, reliability, or the types of subprocesses your company or organization is using.
    • Topics
      • Your security posture is made up of several security topics. These topics include things like compliance and privacy.
      • Topics are things like GDPR, CCPA, SOC2, etc
    • Attributes
      • The state of practices, processes, and human behaviors that are in place and can be measured.
      • Examples: Locks on doors, auto-locking computers, things you will typically check off on security questionnaires


Anatomy of a Trust Center



  • The Overview is where yyou'llfind a summary of your ccompany'ssecurity posture. IIt'salso what your customers and prospects see for the first time, so think about what information tthey'dwant to see here, and then add it!




  • The FAQ section allows you to post answers to the security-related questions often asked in your Trust Center. Address your customer's needs by showing you're an expert on security-related topics.


  • The Resources section lets you publish things like documents, certifications, white papers, and questionnaires to your Trust Center. Customers can then access and download the resources you post.


  • The Roadmap section allows you to publish updates about your security posture—posts about improvements to security features, compliance certification updates, and overall business and product improvements.
Proactive & Continuous Communication 
  • Trust and security is an ongoing conversation with you and your customers. A good trust center communicates what features are being developed to provide the most secure experience possible.