What Makes an Effective Trust Center?

  • Updated

On July 31, 2024 we will be sunsetting Trustpage functionality, and utilizing Vanta's Trust Centers and Questionnaire automation. Please reach out to your Customer Success Manager if you have questions

What is a Trust Center?

  • A Trust Center is a single connected hub for building trust with prospects and customers by outlining your business security posture.
The problems with trust and compliance today: 
  • Systems are outdated
  • Processes are manual
  • Language is localized


What makes an effective Trust Center?

  • An effective Trust Center should enable shorter sales cycles and a greater sense of trust for everyone who interacts with your organization by providing transparency and visibility into the security and compliance practices in one centralized hub and streamlining all trust-related communication.

Here are some terms and how we define areas of a Trust Center

    • Security Posture
      • Refers to the overall security status of your software and hardware assets, networks, services, and information.
    • Categories
      • A security posture contains categories like compliance, privacy, reliability, or the types of subprocesses your company or organization is using.
    • Topics
      • Your security posture is made up of several security topics. These topics include things like compliance and privacy.
      • Topics are things like GDPR, CCPA, SOC2, etc
    • Attributes
      • The state of practices, processes, and human behaviors that are in place and can be measured.
      • Examples: Locks on doors, auto-locking computers, things you will typically check off on security questionnaires


Anatomy of a Trust Center



  • The Overview is where yyou'llfind a summary of your ccompany'ssecurity posture. IIt'salso what your customers and prospects see for the first time, so think about what information tthey'dwant to see here, and then add it!




  • The FAQ section allows you to post answers to the security-related questions often asked in your Trust Center. Address your customer's needs by showing you're an expert on security-related topics.


  • The Resources section lets you publish things like documents, certifications, white papers, and questionnaires to your Trust Center. Customers can then access and download the resources you post.


  • The Roadmap section allows you to publish updates about your security posture—posts about improvements to security features, compliance certification updates, and overall business and product improvements.
Proactive & Continuous Communication 
  • Trust and security is an ongoing conversation with you and your customers. A good trust center communicates what features are being developed to provide the most secure experience possible.